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Case Studies
CalComment
Case Study: Launching the West Midlands APPG 2025
CalComms organised and delivered the launch event for the West Midlands All-Party Parliamentary Group, bringing together MPs, Peers and industry leaders to establish the group’s priorities and policy agenda at the end of 2025. Working with the APPG’s Advisory Board, CalComms coordinated the programme, stakeholder invitations and communications surrounding the event. The launch provided a platform for industry representatives to outline proposals for supporting economic growth
Apr 13
Case Study: Establishing and Delivering the West Midlands APPG
When the APPG for the West Midlands was constituted in December 2025, CalComms led the process of establishing the group’s structure and building parliamentary support. Working within strict parliamentary rules governing APPG membership and the limited time available to MPs and Peers, we secured the participation of over 20 parliamentarians and successfully formalised the group. CalComms developed a strategic positioning and communications approach to ensure the APPG’s agenda
Apr 13
Case Study: Establishing the Restorative Justice APPG
Through our work supporting parliamentary groups and policy initiatives, CalComms has helped bring together policymakers, industry experts and stakeholders to inform the development of government policy. CalComms played a central role in establishing the All-Party Parliamentary Group on Restorative Justice, securing the support of 30 MPs and Peers to launch the initiative in Parliament. Acting as secretariat, we designed and delivered a Select Committee-style inquiry to exami
Apr 9
Case Study: Securing National Broadcast Coverage During a Major International Crisis
During the 2022 withdrawal of U.S. forces from Afghanistan, CalComms coordinated a national media strategy on behalf of the Afghanistan APPG. This resulted in high-profile broadcast appearances for spokesperson Shabnam Nasimi across leading national programmes including BBC Radio 4’s Today Programme, Good Morning Britain, and LBC’s Cross Question with Iain Dale. Through rapid-response media coordination and strategic messaging, CalComms helped ensure parliamentary perspective
Apr 9
Case Study: Informing communities during construction periods
CalComms developed a comprehensive communications plan to support the delivery of a major 2,000-home development, ensuring stakeholders were kept informed about construction activity and associated infrastructure works taking place in their area. The strategy included detailed timelines, stakeholder mapping and key messaging designed to explain both the short-term impacts of construction and the long-term benefits of the development. Engagement was delivered across three key
Apr 7
Case Study: Demonstrating Public Support to Secure Planning Approval
CalComms joined the planning application team for a regional housebuilder after the scheme had attracted adverse publicity. Working closely with the planning team, CalComms developed a targeted communications strategy designed to demonstrate the level of local support for the scheme. The proposed development included a significant provision of affordable and social housing, and the campaign focused on highlighting this provision. Through a coordinated communications strategy,
Apr 7
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