Case Study: Securing National Broadcast Coverage During a Major International Crisis

During the 2022 withdrawal of U.S. forces from Afghanistan, CalComms coordinated a national media strategy on behalf of the Afghanistan APPG.

This resulted in high-profile broadcast appearances for spokesperson Shabnam Nasimi across leading national programmes including BBC Radio 4’s Today Programme, Good Morning Britain, and LBC’s Cross Question with Iain Dale.

Through rapid-response media coordination and strategic messaging, CalComms helped ensure parliamentary perspectives were prominently represented in national coverage of a rapidly developing international event.